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      <image:title>Keep Up Blog - What’s it Like at QuickBooks Connect? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Keep Up Blog - What’s it Like at QuickBooks Connect? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Keep Up Blog - What’s it Like at QuickBooks Connect? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Keep Up Blog - What’s it Like at QuickBooks Connect? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Keep Up Blog - What’s it Like at QuickBooks Connect? - Make it stand out</image:title>
      <image:caption>Actual footage of my having the time of my life with other accounting professionals at QuickBooks Connect 2022</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2025-12-30</lastmod>
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      <image:title>About - Meet Erin</image:title>
      <image:caption>Meet the woman changing the old &amp; boring stereotypes about accounting. As Founder &amp; Visionary of UpKeeping®, Erin has found her calling in helping business owners truly understand their business finances. With twenty years in the public, private, non-profit, and educational accounting spheres, Erin supports entrepreneurs and already-established small business owners by being their #1 financial cheerleader/concierge/communicator. She holds an MS in Accounting from Liberty University, a BS in Accounting from the University of Maryland, and is a CPA candidate. When she’s not trying to make accounting more “fun”, Erin loves traveling the world with her family, chauffeuring her two kids all over the city, boating around Lake Union, and convincing accounting students &amp; professionals that owning a bookkeeping business is the American dream. She’s also, heartbreakingly, a Cleveland Browns fan.</image:caption>
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      <image:title>Home - Accounting Should Never Be The Reason Your Dream Fails</image:title>
      <image:caption>Many businesses do not fail because of their product, but because they just don’t get accounting. After all, bookkeeping wasn’t your focus when dreaming of launching your new app, church, or wood carving business specific to opera houses (yes, I’ve seen it all)! After 15 years of professional experience, I founded Upkeeping to help business owners who are ready to take the next step. You will find managing your company easier and your confidence renewed.</image:caption>
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